Love is love - and love is super!

We’re proud to partner with local organizations on the Super Love beer initiative, where $1 from every specially-labelled can of our flagship Super Saturation New England Pale Ale (6% ABV) is donated to organizations who support the 2SLGBTQIA+ community.

There are 11 different coloured cans representing the 11 colours of the Progress Pride Flag, so choose the colour (or colours!) that speak to you most and drink up, knowing that your purchase helps support groups that are making a difference in your community.

Our 2024 charity recipients are the Pride Centre of Edmonton, which provides services for LGBTQ2S+ youth, adults, seniors, families, allies, and the general public, and Alberta’s Trans Affirming Legal Fund, through Skipping Stone in Calgary. The fund was set up for legal advocacy efforts, which include supporting the litigation and associated efforts to combat discriminatory government policies and legislation.

Super Love has raised $7,243 to date for 2SLGBTQIA+ support organizations. Previous recipients include Edmonton’s The CHEW Project (June 2022 - $1,944), the Calgary Outlink Centre for Gender and Sexual Diversity (June 2022 - $1,944), the End of the Rainbow Foundation (September 2022 - $1,843), and Camp fYrefly (Edmonton) (June 2023 - $1,512).